- High-quality ingredients and thoughtful formulation can elevate your gummies from basic to premium, providing benefits that your consumers can actually feel.
- Consistent dosage builds consumer trust and ensures that your product meets the needs of both recreational and medical users.
- A delicious flavor profile can make your gummies more appealing and accessible, attracting a wider range of customers.
The cannabis gummy market is booming. The Brainy Insights reports the growing CBD gummies market is expected to grow from $1.86 billion in 2022 to $13.39 billion by 2030, and it shows no signs of slowing down. With more consumers embracing edibles for wellness and recreational use, gummies are an excellent entry point for entrepreneurs looking to enter the cannabis industry. But standing out in this crowded market isn’t just about having a gummy with THC or CBD—it’s about crafting a product that consumers trust and enjoy.
Source: The Brainy Insights
Mike Hulse, CEO of Blackhouse Botanicals, offers valuable insights into creating premium cannabis gummies. From ingredient quality to dosage precision, Hulse’s advice can help you build a product line that appeals to both medical and recreational users. Let’s break down the key elements that make for a successful cannabis gummy product.
Why Ingredient Quality is Essential for Long-Term Success
When starting a cannabis gummy line, ingredient quality is the foundation for success. “At Blackhouse Botanicals, we believe in the power of the plant,” Hulse explains. Beyond just using cannabinoids like THC or CBD, Blackhouse incorporates botanical extracts to enhance the therapeutic potential of their products. This creates what’s known as the entourage effect—the idea that different compounds in cannabis work better together.
Choosing the best quality cannabinoids and natural additives can set your brand apart from those relying on artificial flavors or low-quality ingredients. Additionally, using high-quality ingredients can help your product stand out to the growing number of consumers who prioritize natural, clean-label products.
Industry Insight: According to a Deloitte report, 17% of cannabis consumers look for edibles made with natural, organic ingredients. Prioritizing premium, recognizable ingredients will help build consumer trust and elevate your product above competitors who cut corners.
Key Takeaway: Don’t skimp on ingredient quality—consumers are increasingly discerning about what they put into their bodies, and using top-tier components will help establish your product as a premium offering.
Precision Dosage: Building Consumer Confidence
As you launch your cannabis gummy line, accurate dosing is crucial. Whether consumers are using your product for recreational enjoyment or to manage a medical condition, they expect consistency. “Consumers should know they’re using our products almost immediately,” says Hulse, highlighting that reliable dosing helps build trust and fosters repeat purchases.
For many cannabis brands, scaling up can jeopardize dosage accuracy. Some companies, especially those producing in large batches, struggle to maintain consistent dosing across all their products. That’s why Hulse and his team at Blackhouse Botanicals focus on small-batch production. “Small batches allow us to control the product’s quality and potency more effectively,” Hulse notes.
Industry Insight: A Deloitte report found that 71% of cannabis consumers prefer to make their own edibles so they can control dosages versus purchasing edibles where they aren’t assured of cannabis quality and dosage. This makes precision dosing one of the most important factors for gaining customer loyalty.
Key Takeaway: Invest in technology and processes that guarantee precise dosing for each gummy. Doing so builds consumer trust, increases repeat business and avoids potential legal issues related to inaccurate labeling.
Flavor Profiles are The Secret to Mass Appeal in The Cannabis Gummy Market
One of the most overlooked aspects of creating cannabis gummies is flavor. While the effects of the product are critical, flavor can make or break your product’s appeal. As Mike Hulse puts it, “Flavor is a huge part of the experience.” You may have the best cannabinoids and dosing technology in place, but if the gummy doesn’t taste good, customers aren’t likely to return.
It’s essential to appeal to a wide audience with familiar and enjoyable flavors. Blackhouse Botanicals, for instance, has developed gummies with fruit-forward flavors like strawberry and citrus, which tend to be crowd-pleasers. Flavors like these help destigmatize cannabis consumption and make the product feel approachable.
Industry Insight: A BDSA report shows that 33% of cannabis consumers prioritize flavor when selecting a cannabis-infused product. By offering enjoyable and approachable flavors, your brand can differentiate itself from others, focusing solely on functionality.
Key Takeaway: Don’t overlook the power of taste. Create gummies with flavors that appeal to a broad range of consumers—doing so can turn a functional product into a daily indulgence.
How to Build Trust with Consumers: Consistency
As you develop your cannabis gummy line, consistency in quality and experience is essential to building a loyal customer base. “We’re in this for the long haul, and that means prioritizing consistency, quality, and transparency,” says Hulse. Whether through flavor, dosage, or ingredients, consumers expect the same experience every time they consume your product.
This becomes even more important as your brand scales. Blackhouse Botanicals has set up its lab to ensure it can increase production while maintaining the same high standards of quality and consistency that their customers expect.
Key Takeaway: Quality and consistency are non-negotiable. As you grow, ensure that your systems can scale without compromising the integrity of your products.
Quality, Consistency, and Consumer Trust Are Your Competitive Edge
The cannabis gummy market is competitive, but your brand can stand out if you focus on ingredient quality, precise dosing, and enjoyable flavor profiles. Mike Hulse’s insights from Blackhouse Botanicals provide a clear roadmap for creating gummies that attract new consumers and retain them through quality and consistency.
If you’re ready to dive deeper into the cannabis gummy business, stay tuned for Part 2 of this Recipe for Success in the Cannabis Gummy Market series, where we’ll explore how to scale up your production while maintaining compliance with industry regulations. And don’t forget to check out the full High Profit episode with Mike Hulse for even more expert advice.
Tyana Daley
