- Invest in training: A knowledgeable staff improves the customer experience, drives sales, and builds brand loyalty.
- Focus on value: Train your team to emphasize the value of products, not just the price, which can lead to higher sales.
- Continuous learning: Encourage an environment of ongoing education to keep your team engaged and informed about the latest industry trends.
- Empower your employees: Give your team the tools and knowledge to take ownership of the customer experience.
- Track progress: Use data and feedback to guide future training efforts and continuously improve team performance
As a cannabis retailer, you’re not just competing for sales—you’re competing to create unforgettable experiences. Today’s customers aren’t just after products; they crave meaningful interactions and expert advice. The difference between a one-time visitor and a loyal customer who keeps coming back? It’s your team. A well-trained, passionate staff is the secret ingredient to turning a good cannabis business into a thriving, high-profit one.
According to Kurt Kaufmann, Co-Founder and CEO of Seed Talent, training goes beyond equipping your staff with basic product knowledge—it’s about preparing them to be advocates for your brand and trusted guides for your customers. So, how can you ensure your team is not just trained but empowered to deliver exceptional service?
Why Training Matters for Cannabis Retailers
The cannabis industry is unlike any other. Products are highly regulated, and the landscape is constantly shifting due to changes in legislation, consumer preferences, and product innovation. As Kaufmann noted, many people entering the industry may have valuable transferable skills, but they often need cannabis-specific knowledge. This gap creates a need for comprehensive training programs that can quickly bring new hires up to speed.
How to Build a Winning Cannabis Retail Team
Building a well-trained cannabis retail team starts with understanding that training isn’t a one-time event. Whether it’s advice on which strain might best suit their needs or an explanation of the differences between THC and CBD, a knowledgeable team can elevate the customer experience and build trust.
Ongoing education is essential for informing and empowering your staff to make smart decisions. Kaufmann’s Seed Talent platform is built on the principle of continuous learning, offering cannabis retailers an efficient way to provide their staff with foundational cannabis education and product-specific knowledge.
Here are some key strategies to build a successful team:
- Foundational Training: Start with the basics. Ensure your team understands cannabis at a fundamental level—this includes the different product types, how they’re used, and who they’re intended for. As Kaufmann points out, “Do these folks understand why you’re selling the products and what the intent is?”
- Brand-Specific Knowledge: Customers trust brands that offer consistent, quality experiences. Train your team on your specific brand strategy to ensure they can convey your store’s value proposition effectively. “It’s not just about getting products into the store,” Kaufmann says. It’s about getting those products to move off the shelves.”
- Ongoing Education: The cannabis market evolves quickly, so your team needs to stay ahead of the curve. Investing in ongoing training—whether through platforms like Seed Talent or internal initiatives—keeps your staff knowledgeable and confident.
Why a Well-Trained Cannabis Retail Team Drives Profit
The connection between training and profit is clear. A knowledgeable team that can effectively communicate product benefits and build trust with customers is a direct driver of sales and repeat business. Your customers are looking for more than just a product—they want guidance, education, and a positive shopping experience. A well-trained staff is the key to consistently delivering that experience.
By empowering your team through training, you’re not just investing in them—you’re investing in the long-term success of your cannabis retail business. Kaufmann puts it: “Training is the backbone of a profitable retail business.”
What’s Next?
If you’re ready to elevate your retail business and empower your team, check out the latest training resources on platforms like Seed Talent.
A well-trained cannabis retail team is your best asset for creating memorable customer experiences and achieving high profits. In our next blog (Part 2 of this series), we’ll explore how to empower your team to sell on value and deliver long-term business success.
To get even more insights, check out the full episode of High Profit, featuring Kush.com CEO John Lynch and Kurt Kaufmann. In it, they explore strategies for elevating your cannabis retail business.