Why Retailers Should Add THCa Flower to Their Shelves

  • Know your supplier: Ensure they meet compliance standards and have proper certifications.
  • Quality test: Look for suppliers who provide third-party testing and detailed COAs for each product.
  • Consistency matters: Partner with brands that prioritize quality control, ensuring a reliable customer experience every time.

Selling cannabis products in today’s market is all about strategy. If you want to stand out and meet customer demand, THCa products could be the key to unlocking new growth. More than just another item on the shelf, THCa flower offers a unique combination of compliance, psychoactivity, and customer appeal. 

On the fourth episode of High Profit, Dylan and Sean Steeves, co-owners of Unicorn Brand, joined Kush.com CEO John Lynch to share insights on why THCa flower has been a game-changer for their business and why retailers like you should consider adding it to your product lineup.

Unicorn Brand has built its reputation by delivering high-quality, compliant THCa flower that captivates both consumers. If you’re looking to expand your offerings, THCa flower might be the golden ticket. Here’s why.

What is THCa Flower, and Why Should Retailers Take Notice?

THCa (tetrahydrocannabinolic acid) flower looks like regular cannabis but contains THCa, the non-psychoactive precursor to THC. Once heated, through smoking or vaping, THCa converts to THC, giving consumers the psychoactive effects they’re looking for—while staying federally compliant under the 2018 Farm Bill. For cannabis retailers, this creates a unique opportunity to offer psychoactive products without the legal restrictions of marijuana.

Dylan explains on the podcast, “THCa flower is a compliant, legal option that can sit on shelves next to your CBD products while giving your customers the high they expect from traditional cannabis.”

Retailers should pay attention because consumer demand for THCa flower is growing. In a market where new trends come and go, THCa flower is proving to be more than just a passing fad—it’s a product with staying flower power.

THCa Compliance and Quality Standards

Compliance is everything when it comes to selling THCa flower. Ensuring that your products are legally compliant and of high quality protects your business and builds trust with your customers. To remain compliant with the 2018 Farm Bill, THCa products must stay below the federal legal limit of 0.3% Delta-9 THC.

One key factor to success is knowing your supplier and ensuring they provide fully compliant and tested products. Unicorn Brand, for instance, ensures quality by controlling every step of the process—from cultivation to packaging. This level of control allows them to maintain consistency and compliance across every batch of THCa flower they produce.

As a retailer, here’s what you need to look out for:

  • Lab Testing: Ensure your supplier provides third-party Certificates of Analysis (COAs) that verify THC levels and check for contaminants. These reports ensure your product is safe and meets legal requirements.
  • Product Stability: Proper storage and infusion techniques, like cold infusion, prevent THCa from prematurely converting into Delta-9 THC, ensuring your flower remains compliant.
  • Transparency: It’s essential that your supplier is transparent about its growing, processing, and testing methods so you can confidently stock and sell its products.

By prioritizing compliance and quality, you ensure that your THCa products are legal, safe, and reliable for your customers—keeping your business on the right side of the law and your customers happy.

Why Retailers Need THCa Products

THCa flower has become one of the hottest categories in the cannabis market. This presents a unique opportunity for retailers to capitalize on the rising interest in THCa products.

Stocking THCa can help your business stand out for several reasons:

  • Rising Consumer Demand: As more consumers seek out legal alternatives to marijuana, THCa flower offers the psychoactive experience they want while staying within legal limits.
  • Higher Profit Margins: THCa flower can be priced at a premium, especially when compliant and high-quality, allowing retailers to enjoy higher profit margins.
  • Expanded Market Reach: For stores operating in regions with stricter cannabis regulations, THCa flower provides an opportunity to expand product offerings while staying compliant with the law.

By offering THCa products, you can meet growing consumer demand, attract new customers, and position your store as a leader in this emerging market. As the popularity of THCa continues to rise, retailers who stock high-quality, compliant THCa flower will be well-positioned to drive sales and grow their business.

What Retailers Should Look for in THCa Suppliers

Choosing the right supplier for THCa products is crucial for any cannabis retailer aiming to maintain quality, compliance, and consumer trust. THCa flower, while highly sought after, comes with its own regulatory and quality challenges that retailers must navigate carefully. 

So, what should you be looking for when selecting a supplier?

  1. Certifications and Compliance: A trustworthy supplier will have certifications that prove they meet industry standards. Sean emphasizes the importance of THCa compliance, stating, “We’ve always played by the rules…our customers can trust us. Our vendors can trust us. People we work with can trust us that we’re delivering them a legal product.”
  1. Comprehensive Testing: Proper testing is one of the most critical elements of any THCa product. This includes third-party lab tests that verify potency, purity, and compliance with federal THC limits. As Dylan explains, “Every single thing we do has been third-party tested…it’s been verified and extensively tested by our customer base.” COAs should detail the cannabinoid content and any contaminants, such as pesticides or heavy metals. This not only ensures the safety of your customers but also protects your business from any compliance issues.
  1. Consistency in Quality: Quality is king in the cannabis retail world, and it’s no different with THCa. Retailers should look for suppliers who consistently deliver high-quality flower that meets customer expectations. Dylan mentions, “Our customers can expect great terpene profiles, great quality flower…and of course, a little psychoactive kick.” This consistency helps build trust and repeat business, as consumers know they are getting a product that delivers the same effects every time.
  1. Complete Transparency and Traceability: Knowing your supplier means knowing the full journey of the product—from seed to shelf. Sean emphasizes the importance of this, saying, “Know your farmer…a lot of bodegas and corner shops…are not caring about the quality.” Full transparency means tracing the product back to its source and ensuring it’s been grown, processed, and tested under proper conditions.
  1. Commitment to Innovation: The best THCa suppliers do not just follow trends but set them. Unicorn Brand, for example, continually improves its infusion processes, fine-tuning potency and enhancing specific terpene profiles to suit consumer preferences. Retailers should look for suppliers who are invested in research and development to ensure they can keep up with evolving market demands.

Key Takeaways for Cannabis Retailers

Choosing the right supplier and understanding the potential of THCa products can significantly improve your business’s success. From ensuring compliance and quality to capitalizing on consumer demand, stocking THCa flower can be a game-changer for your dispensary.

This is just the beginning! In Part 2 of our blog series, we’ll dive into how to market THCa products to meet rising consumer demand effectively. 

If you want to hear more, don’t miss the full episode of High Profit featuring Sean and Dylan Steeves of Unicorn Brand, where they share invaluable insights on navigating the THCa market.

And don’t forget—sign up for our newsletter to get the latest industry updates, expert tips, and more from Kush.com delivered straight to your inbox.

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