Licensing Your Hemp or Cannabis Brand
Licensing is a marketing and brand extension tool that is widely used by everyone, from major corporations to small businesses. From entertainment to sports and heritage to corporate brands, all categories can be incorporated into a licensed product to increase brand exposure into consumers’ day-to-day lives, but not all licensing agreements mean success. Just because you put a famous face on the bottle – does not mean that it will sell. Learn how licensing can extend a brand into new categories, areas of a store or into new stores entirely and how brand licensing can increase your current fan base and move into new business categories without major investment in new manufacturing processes or a fast way to show the world that you have no idea what you are doing. The choice is yours!