Velocity of Sell Through
Coming up with Cannabis product ideas or brands can be the easy part, even getting initial orders is attainable but will your product move off the shelf once it lands at retailers? In this 45-minute conversation, CEO of Seed Talent Kurt Kaufmann, talks through the importance of understanding what value you’re adding to your retailers and their customers as you craft your products and go to market strategies. Once those products are ready, what is your brand doing to win the last three feet of retail where most consumers are finalizing their purchases decision in store. Long term CPG success, particularly in cannabis, is about winning the hearts and minds of your retail partners to drive velocity of sell through feeding your re-orders!