Cole Peacock

Founder, Caloosahatchee Cannabis Company

Cole Peacock

Founder, Caloosahatchee Cannabis Company
(239) 462-5805


Speaker: Cole Peacock, Co-founder and Partner of Caloosahatchee Cannabis Company and subsidiariesSeed & Bean Market – Florida’s first Cannabis Café and PureNative Premium Hemp; State Appointee Co-Chair of the Florida Department of Agriculture’s Hemp State Advisory Council

Speaking Topics: Florida’s First CBD Seltzer (Fresh from Florida approved); Florida’s first Cannabis Café; Seed & Bean Market Cooking Demo.


Cole Peacock is a Florida cannabis industry entrepreneur, business owner, and consultant with more than 20 years of executive management experience across corporate and government affairs, marketing and public relations, and executive management. As Co-founder of Caloosahatchee Cannabis Company (C3 Investment Group), Peacock splits his time between managing the business’ two subsidiaries: Seed & Bean Market, and PureNative Premium Hemp. Peacockcurrently resides in Fort Myers with his wife Rachel and three children, Sterling, Hannah, and Jackson.


As a 5th generation Floridian, Peacock grew up with a thirst for knowledge and dreams of making positive local and global impact. After graduating as class president from Cumberland University in Lebanon, TN, he returned to his home state to pursue a career in business and politics.

Political Experience

Since before the days of Amendment 2, Peacock has been working on the ground level to help develop and advance Florida’s cannabis industry. He has led and supported multiple political campaigns, ranging from US Senate, US Congress, Governor, State Senate, State House of Representatives, and mayoral races. In the early days of Florida’s cannabis movement, Peacock contributed to efforts that led to the passing of the Medical Marijuana Legalization Initiative, which legalized medical cannabis in the state of Florida. He laterworked on the Federal Farm Bill that made hemp-derived CBD a federally legal and regulated product. Recently, Peacock wasappointed by the Commissioner of Agriculture and Governor’s Office to Vice-Chairman of the first Hemp and Cannabis Statewide Advisory Board.

Corporate Experience 
Cole has over 20 years’ experience as a corporate executive across a multitude of retail areas, including corporate branding, operations, strategy, and governmental relations. His experience in non-profit includes charitable giving, community development, investor relations, crisis management and social responsibility. His broad corporate experience ranges from Fortune 500 Executive at Chico’s FAS, Inc. to Executive Change and Restructure agent for Exeter Finance – a subsidiary of Blackstone Capital and one of the top five merger and investment firms in the world.

After joining Chico’s in 2000, Cole spent the next ten years on the corporate executive team overseeing corporate relations, branding and associate programs, retail operations, customer engagement and loyalty programs, strategic planning, investor relations, governmental and community relations, and national charitable giving.


Caloosahatchee Cannabis Company (C3 Investment Group)

Caloosahatchee Cannabis Company is a trail blazing organization paving the way in the cannabis, hemp, hospitality, and wellness industries through the launch of Florida’s first cannabis café and CBD marketplace and the development of one of Florida’s first Fresh From Florida certified CBD lines, PureNative Premium Hemp. As industry innovators, leaders, and groundbreakers, C3 takes great pride in blazing a trail on a local and state level in an effort to help enhance Florida’s cannabis industry: the 7th pillar of Florida’s economic future.

Seed & Bean Market

Seed & Bean Market is Florida’s first and one of two approved Cannabis Cafés and CBD Marketplaces in the nation. Its first location in downtown Fort Myers, FL opened its doors in 2018 after founding members Bruce Wendorf, Cole Peacock, Kyle Scheid, and Ron Greenstein combined their corporate and cannabis industry roots to cultivate their passion for wellness, CBD, great coffee, unique beer, and delicious food into a comfortable lifestyle destination. Its second location in Venice, FL opened in October of 2021. As the first CBD marketplace of its kind, Seed & Bean Market is dedicated to offering only the highest quality foods and beverages, thoroughly tested CBD products, and the chillest atmosphere in the region.

PureNative Premium Hemp 

PureNative Premium Hemp was cultivated by a group of Southwest Florida cannabis industry veterans and visionaries who recognized the need for a reliable and trustworthy product. As one of the only CBD brands to receive the Fresh FromFlorida seal – One of the Department of Agriculture’s highest certifications –PureNative strives to continuously innovate new and unique products while keeping wellness and a healthy lifestyle top of mind. Our broad selection of trusted CBD products includes water soluble and oil-based tinctures, topical lotions, CBD and Delta-8 gummies, dog treats, and more. Product milestones include the development and launch of Florida’s first approved CBD seltzer, and the pending approval of Florida’s first approved and registered hemp beer.

Community Involvement
Cole’s words to live by are “you have to give in order to receive.” His passion for giving back to the community and creating safe spaces for vulnerable populations has driven his inexhaustible participation in several nonprofit organizations and boards in the Lee County area.

He is a member of the 2008/2009 Leadership Florida Class, Leadership Florida Regional Council, Florida Hemp/Cannabis State Advisory Board, Florida Gulf Coast University, LutgertSchool of Business Board of Directors, Hodges University Presidents Council, and Step up for Students. He is a former Community Advisor for News-Press Editorial Board, Florida Chamber Executive Board, and Florida Retail Federation. He serves on several non-profit boards, including AMI Kids, Boys and Girls Club, Be Great Campaign, Children’s Advocacy Council, American Red Cross of SWFL, Edison Ford Winter Estates and Foundation for Lee County Public Schools.

All sessions by Cole Peacock