John Lynch founded TradeCraft Origin in the fall of 2019, creating a powerful team of like-minded experts to grow high potential and disruptive cannabis brands, one gram at a time.
A strategic thinker endlessly pursuing market developments, Lynch is routinely praised by his attentiveness and care within business partnerships. He is an embedded commercial leader, building brands with a consumer focused approach.
With 26 years of commercial expertise behind him, his unmatched body of work encompasses work with Coca-Cola, Gallo Winery, Boston Beer Co, and Craft Catalyst. Now focused on developing leaders within the cannabis industry, Lynch has a proven track record with PAX, Omura, GreenMill SuperCritical, Eaze, Greenlane, Curaleaf, among others.