Nichole is a Business, Agriculture & Efficiency Specialist. With over 12 years experience in the cannabis industry dating back to her first certificate of occupancy issued for her California based dispensary in 2009 for Medical Marijuana, she has since worked for large marketing companies like WeedMaps.com and Rosebud Magazine as well as some of the largest plant touching cannabis businesses in the nation.
Nichole has had success in 45+ cannabis business applications, has opened 20 retail locations in four states, and has overseen as many as 400 employees at a time. In the way of cultivation she has helped scale over 150,000 square feet of cultivation at a time and a total of over 500,000 square feet for different small businesses around the US.
Her main focus at any business is efficiency, SOPs and training, as she finds this is the secret to any successful business. Having hired over 300 people mad trained 1000+ over her career in cannabis, Nichole is very focused on what a “good team” looks like in all facets of the industry.
She is the Director of Operations for LB Atlantis, a full scale distribution, manufacturing & retail delivery business that services the entire state of California. Nichole West’s career also doubles as a senior advisor for a private equity investment firm where she performs due diligence on businesses seeking funding.
Outside of work Nichole is working toward expanding her already existing love for educating people by being a partner in a cannabis business coaching network called Cannabis Empire Builders where her teammates are offering workshops on cannabis business executive coaching.
2019 – OC Weekly : People Issue
2018 – High Times Magazine : 100 Women in High Places
2017 – Leaf-Buyer : Power List
2017 – Cannabis Business Awards : Woman of the Year
2016 – Marijuana Venture : 40 under 40
2015 – High Times Magazine : Miss March 2015