The Cannabis industry is booming. Cannabis SEO and Cannabis Marketing are not only growing in popularity, but they are also becoming more sophisticated every day. Cannabis businesses of all sizes need to be aware of the latest trends in online and offline cannabis advertising. This blog post will highlight some of the crucial aspects that you should know about advertising your cannabis products, including:
- How to Advertise Your Cannabis Products?
- Cannabis SEO
- Local Seo
- Dispensary Marketing
Cannabis marketing can be tricky. Cannabis is still illegal in many states and cities, and the federal government also has restrictions about what cannabis companies can do. Cannabis SEO is a great way to create high-quality content that ranks well on Google for relevant keywords. Cannabis SEO is essential because it helps with local rankings and organic traffic from search engines like Google, Bing, Yahoo! etc., which will lead to more conversions. Cannabis marketing includes both online and offline marketing strategies — not just digital advertising!
It is a good idea for marketers wanting to get into this area and launch a business to consider a few things. The first step is to educate yourself. Depending on your state of residence, you may need to add more layers to your strategy. In some states, certain goods are prohibited by law, forcing you to look for ways to make everything legal. In that way, it is essential to check the laws of all states you want to advertise in.
The next thing you should think about while marketing a brand is how you want to get your items into customers’ hands. Are you a grower who is attempting to promote your farm? If you’re more B2B than direct to consumer, your marketing approach will be distinct from someone running an eCommerce company. Online has more hurdles to overcome than B2B.
Networking is a fantastic tool in any sector, as it allows you to meet new people and learn more about the field. However, if you want to be part of the industry as a whole, major CBD/Hemp conventions are excellent platforms for networking within your field and marketing your brand to potential distributors, wholesalers, and even customers.
Online and Offline Marketing
What is the difference between online and offline marketing?
Offline cannabis marketing includes traditional methods of promotion such as billboards, public transport advertising, and posters. These are still effective ways to get the word out about your dispensary or cannabis products.
At the same time, in such an industry as a cannabis one, online marketing is much more effective. In fact, more than 50% of cannabis marketers use some form of local SEO services to target their audience online. Cannabis marketing strategies that are applied include, among other things, search engine optimization, social media advertising, and content.
The local vs global SEO for marijuana websites is the process of optimizing your website, so it ranks higher in organic searches for specific keywords related to your business or industry. Cannabis businesses often face legal hurdles regarding their dispensary websites and advertisements on Google Ads because it is completely prohibited to advertise there and on Facebook.
However, search engine optimization allows you to increase the visibility of your brand and attract new customers. People are searching for cannabis products every day, and there are basically only two options here. This will be either your or your competitor’s website that they will visit. A professional Cannabis SEO agency will help you get more customers, thus achieving your goals.
What Do You Need for Online Advertising?
Advertising cannabis products can be tricky — there are some rules which must be followed. However, there are several things to start with:
- products or services placed on the website;
- search engine optimization to rank higher.
Cannabis SEO is the best strategy to use if you want your business to rank higher in search engines like Google or Bing — however, it can’t be considered an easy task! First, you need to have a useful, convenient, and attractive website where your clients can find everything they need.
Place your products there, providing them with photos and descriptions. Describe everything your customers might be interested in. Don’t forget to add contact information, answers to popular questions, and information on payments and delivery.
Search engine optimization allows you to improve your website as well as its content. Google will rank it higher as a valuable source for people. It is well-known that people rarely go to the second page of search results, which makes it extremely important to get to the top 10. Moreover, you need to apply as many tools as possible. For example, using Google My Business for the cannabis industry is crucial as people can find you on the maps and get the necessary information about the brand.
SEO vs Marketing
Why is SEO better than other types of marketing? SEO is one of the most popular forms of online marketing. This technique has been helping numerous businesses to promote their services and products on the web for several years. In case you have just decided to go with SEO, or if you are thinking about starting your own campaign in this field, there are a few things that are necessary to consider.
SEO is a good choice because your site will be ranked high on search engine listings — the majority of internet users don’t check more than the first page of search engine results. This means that if you want your business to get noticed, SEO is one of the most reliable options that you have. Specialists pay attention to such details as website URLs and adding keywords in subheadings.
SEO is also very measurable. The primary advantage of SEO is that it has the potential to be more measurable than any other tool. Pay-per-click marketing using Google Ads, the more costly twin brother of SEO, is the only way that may be more tangible than SEO. However, it is unavailable for the cannabis niche. You can include calls to action, contact forms, redirects, and hard cold data analytics on your website if you use SEO properly.
You can follow some SEO tips and tricks on your own. To use the power of SEO for your business, you should practice some basic things, such as:
- using keywords in URLs,
- collecting the semantic core and adding important keywords and phrases in content,
- adding local content, including social media icons,
- further improving your website’s loading speed,
- and preventing the appearance of duplicate content.
Of course, it is extremely time-consuming, especially if you have never done this before. At the same time, a professional SEO agency with experience in dispensary marketing will save you time and resources, allowing you to engage in the development of your business. The specialists will use different ways to approach the issue of increasing organic traffic for a weed-related website. One of them is to improve content strategy that will be helpful for your visitors, adding new articles, sharing them through social media platforms, and using keywords in headlines as well as the content.
Cannabis marketing is the key to the success of every cannabis business, be it a dispensary or a service provider. You can promote your business online through social media or offline by distributing leaflets, posters, and coupons in local stores. It’s up to you which way would be more effective for reaching out to potential customers, so choose wisely according to your budget and goals — but don’t forget that online presence is crucial in the 2020s.
Cannabis SEO takes some time and effort, but it’s worth ranking higher on search engines as this strategy will bring more traffic that can turn into sales later on.