How Science Is Helping Hemp & CBD Products Surpass The Snake Oil Stereotype
With an estimated 64 million Americans who have tried CBD, or cannabidiol, in the past 24 months (according to a January 2019 nationally representative Consumer Reports survey of more than 4,000 Americans) the importance of scientific studies in this space are more important now than ever before.
In order to truly legitimize, or discredit, CBD and hemp products, manufacturers like Puffin Hemp have executed significant clinical hemp research to create next generation delivery methods.
When asking Puffin Hemp founder and award-winning chemist, Dr. Emek Blair, what motivated him to pursue this level of product innovation, he said: “put simply, some formulas fraud the long list of benefits derived from hemp and CBD use, challenging the integrity of those tried and true formulas on the market.”
Without a doubt, the power of PR and marketing pushes consumers to purchase “the best on the market” — from promotional packaging to plugging the right hype words — we’ve all witnessed shelf capacity decrease and the number of products with watered down active ingredients increase.
So how do we combat the rising snake oil stereotype that results? Blair’s response: “Science.”
A recent study uncovered that in order to understand the link between cannabis potency and health outcomes, the most important thing to study in the future is the various potency levels across separate methods of administration. (Behavior Research and Therapy, 2019)
Taking note of this, Blair’s research confirms how natural products, when properly delivered, are critical to maximizing health. “I find it more important now than ever before, to focus on how these formulas work and bring new perspectives, innovative ideas and health concepts to the forefront,” says Blair. “Currently, we are conducting studies surrounding the correlation between how a person’s DNA is expressed and how their body interacts with hemp. We have papers being published on absorption and safety of liposomal CBD. All of which are vital to fully understanding and harnessing the plethora of benefits from CBD and hemp formulas. If any.”
To fully understand this concept, it is critical to recognize that one of the most important aspects of nutrition is not necessarily what we eat, but what our bodies actually absorb. Still following?
From there, it’s really quite simple. When we ingest dietary supplements, high doses of them can be absorbed into the body via the intestinal tract. However, significant amounts of the supplements get destroyed by the digestive system before it has a chance to be absorbed.
This is why liposomal technology is so vital to credible formulas. Stay with me, I’ll explain further. Well, Dr. Blair will:
“Liposomes are nano-sized bubbles with an external shell comprised of healthy lipids (fats) and a hollow liquid center,” says Blair. “Liposomes can be loaded with supplemental substances. Fundamentally, this is the way that your body wants to absorb nutrients.”
“In recent years, we worked to invent a whole new way of making liposomes as a copy to how they are produced naturally. This technology has developed a way for liposomes, or these fat globules, to wrap around nutrients the same way that this occurs naturally — helping the body to recognize nutrients and resulting in better delivery,” Blair continued.
In short, because the liposome is all-natural and consists of the healthy fats that are good for you, your body uses the entire thing, and nothing goes to waste. Making this connection bodes well for not only Blair’s science-backed brand, but the industry as a whole. The promise of lifestyle supplements such as CBD and hemp products is finally being fulfilled by liposomes because it has increased the bioavailability of nutrients.
Enter in, CELLg8™ technology, Blair’s fully developed delivery system to combat the issue of reduced bioavailability by using naturally-occurring lipids as a sheath to preserve actives during digestion. “This method of delivery is incredibly important in regard to the bioavailability and benefits of CBD and hemp formulas” notes Blair. Adding, “These statements are backed by human clinical studies of CELLg8.”
So instead of taking multiple doses in one sitting, liposomal formula users intake a significantly smaller amount of with nearly complete absorption, thanks to science.
Proving this theory, Dr Blair looked at absorption of CBD in human subjects using regular CBD vs. CBD in the Cellg8 delivery system. “We saw a 17x increase in absorption and a much faster absorption,” notes Blair. “This allows a faster and stronger onset of CBD effects, better put, users feel the product immediately.”
When taking any supplement into market, or into your personal routine for that matter, the added value that scientific studies deliver is insurmountable. The CELLg8 technology, for example, has a lot of science behind it to avoid the common confusions and misconceptions that come with being positioned among mass-market products. From a consumer perspective, the peace of mind post-purchase is enough of a return on investment, let alone the guaranteed increased results that are to be received.